Nation Branding in a Globalized World (Berlin)

The next weeklong seminar is an 8 day program of lectures, panel discussions, seminars, as well as cultural and social activities. In addition to looking at the history and development of the field of cultural diplomacy in Europe, and its contemporary application, the forthcoming weeklong seminar will analyse the processes of European expansion and integration, explore the concept of nation branding, and assess the impact of nation branding on Europe’s regional identity.

Participants of the CDE program will also participate in the ICD’s forthcoming international conference “Nation Branding in a Globalized World: An International Conference on the Economic, Political, and Cultural Dimensions of Nation Branding" (Berlin 29th July-1st August 2010), which will explore the concept of nation branding, its history and consider its impact on the economic, political and cultural relations between countries.


Cultural Diplomacy in Europe: A Forum for Young Leaders (CDE)

 (Berlin, 29th July - 5th August 2010)

Cultural Diplomacy in Europe: A Forum for Young Leaders (CDE) is a network of young, influential people from across the world, who have an interest in exploring and strengthening relations between the countries within Europe. The program is based on the recognition that the increasing economic and political integration of the European Union must be accompanied by sustained activity to ensure that public opinion and relations between individual member states, and between member-states and non members states, remain positive and constructive at all levels.

 

“The Future of Europe: National Brands and Regional Integration”

(Berlin, 29th July - 5th August 2010)

The next CDE Weeklong Seminar will take place from 29th July – 5th August and is entitled “The Future of Europe: National Brands and Regional Integration”. The next weeklong seminar is an 8 day program of lectures, panel discussions, seminars, as well as cultural and social activities. In addition to looking at the history and development of the field of cultural diplomacy in Europe, and its contemporary application, the forthcoming weeklong seminar will analyse the processes of European expansion and integration, explore the concept of nation branding, and assess the impact of nation branding on Europe’s regional identity.

 

The recent expansion of the EU and its prospective future enlargement, together with the process of European integration, raise a number of important issues concerning the future of individual nation states within the European Union. "The Future of Europe" will consider the extent to which the strengthening of national brands will influence the generation of regional identity, and the prospect of Europe speaking "with one voice". Participants of the CDE program will also participate in the ICD’s forthcoming international conference “Nation Branding in a Globalized World”, (Berlin 29th July-1st August 2010), which will explore the concept of nation branding, its history and consider its impact on the economic, political and cultural relations between countries.


The forthcoming Weeklong Seminar will explore the following issues:

·         The expansion of the European Union: New members, future members, and the EU neighbourhood policy.

·         The history and development of the concept of nation branding, with a focus on case studies from the European Union.

·         The economic, political, and cultural benefits of strengthening a country's reputation abroad.

·         The influence of national brands on the process of EU integration.

·         The role and responsibility of the EU in tackling climate change and developing green technologies.

·         Europe's future position as a global economic and political actor.

·         The rise of the far right in EU member states: A national or regional problem?

 

The forthcoming CDE Weeklong Seminar will pursue the following aims:

To create a network of young, like-minded individuals and to join these individuals to the existing CDE network.

To contribute to the growing debate and discussion on European economic, political, and cultural integration and the European Union.

To provide the participants with a selection of expert perspectives on issues relating to the European Union and Cultural Diplomacy within Europe.

To explore the history, development, and contemporary application of cultural diplomacy through selected case studies.

To provide the participants with ideas and support for the development of future programs to strengthen relations within Europe, known as "leadership initiatives".

 
The Participants

The Seminar is open to applications from academics, diplomatic and political representatives, civil society practitioners, journalists, young professionals and students and other individuals with an interest in international relations, cultural studies, and global politics.

To apply to the Seminar, please visit:

http://www.culturaldiplomacy.org/youngleadersforums/index.php?en_forums_cde_application-form

www.icd-nationbranding.orgSpeakers

The speakers during the Conference will include leading figures and experts from international politics, academia, the diplomatic community, civil society and the private sector, from across the world. These speakers will include a number of individuals from the ICD Advisory Board

Confirmed speakers for the Conference include:

Amer Kapetanović; Minister-Counselor, Bosnia and Herzegovina Embassy in Berlin

Ares Kalandides; Managing Director- INPOLIS UCE GmbH; President - The Association for Place Branding and Public Diplomacy

Carsten Claus; Research Associate with the Chair of Strategic Management & Tourism Management – Leuphana University of Lüneburg

Dr. Helena K. Finn; Head of Public Affairs, US Embassy in Berlin

János Can Togay; Director of the Collegium Hungaricum Berlin

Amb. Joy E. Wheeler; Jamaican Ambassador to GermanyAmb.

Karl-Erik Norrman; Secretary General - European Cultural Parliament, Former Swedish Ambassador

Dr. Makase Nyaphisi; Ambassador of the Kingdom of Lesotho to Germany

Maris Nicolas Christiansen; Author of „Der Deutschland-Faktor. Nationale Herkunft als Chance für die Markenstrategie deutscher Automobilhersteller auf internationalen Märkten“

Mark C. Donfried; Director - the Institute for Cultural Diplomacy

Amb. Dr. Miro Kovac; Croatian Ambassador to Germany

Amb. Mitja Drobnic; Slovenian Ambassador to Germany

Patrick Hart; Director - the British Council Berlin

Prof. Dr. Salah Hassan; Chair of the Department of Marketing - School of Business, George Washington University

Sarmad Hussain; Cultural Commission - German Parliament

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Nation Branding in a Globalized World:

The Economic, Political, and Cultural Dimensions of Nation Branding

(Berlin, 29th July – 1st August 2010)

“Nation Branding in a Globalized World” is a 4 day international conference being held by the Institute for Cultural Diplomacy that will explore the concept of nation branding and consider its importance in contemporary international relations. The conference is based on the growing influence of nation brands and the increasing importance placed on such brands by politicians, private sector representatives, and other stakeholders in global politics and economics. The program aims to focus on the challenges and opportunities of strengthening a country’s image abroad, and the impact of such activity on international relations. “Nation Branding in a Globalized World” will consist of 4 complementary components:

What’s in a brand?

The program will begin by exploring in detail the history and development of the term “nation brand”, its definition, and the extent to which the term is open to interpretation. The opening part of the conference will also address the extent to which a country is able to shape its own brand, and what factors may enable or hinder this process.

New Actors, New Strategies

Having considered the meaning of the term “nation brand”, the second part of the program will move to analyse the different actors involved in shaping a country’s image abroad - including governments, private sector companies, individuals, and civil society organisations. The interaction between these actors, and the ways in which they can influence a country’s brand, will be considered in detail.

 
Economic, Political, and Cultural Benefits

The penultimate component part of the conference will explore the advantages for a country of having a strong nation brand – with particular reference to economics, politics, and the cultural sector. Case studies from across the world will be considered by an interdisciplinary group of speakers.

Nation Branding in a Globalized World

The final part of the program will consider the complex relationship between the process of globalisation and the generation of nation brands. It will explore the challenge of combining strong nation brands in an increasingly interdependent world, and will develop best practice guidelines for countries seeking to engage in nation branding.

 Participant Papers - The Institute for Cultural Diplomacy encourages research and progressive thought into the fields of culture, globalization and international relations. In this regard, the ICD is welcoming participants of the Conference to submit papers on this subject. The papers can cover any topic within these fields, according to your own particular interests and passions. Participants can submit work that they have completed in the past for other purposes, ongoing research or a paper written specifically for the International Symposium. Groups of students are also allowed to submit collaborative pieces of work.

 

Further information:      www.icd-nationbranding.org

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